2021

 · 

Product Manager

Merchant onboarding rebuild

Result: 

First payment in 3 days, not 6

Blank sticky notes in a grid on a wall

Context

New merchants filled in a 22-field form and then waited for a manual review. Half of them asked support where their account was.

What I did

  • Sorted every field into needed now, needed before payout, or never needed.

  • Designed a 3-step flow with the review running in the background.

  • Added a status page so merchants could see what was left.

Result

Time to first payment halved from 6 days to 3, and onboarding tickets fell by 40%.

© 2026 Lena Hartwell

© 2026 Lena Hartwell

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